Product Target Market
Businesses should conduct market segmentation studies for the product or service they produce. Target market is the customer group or groups that the company wants to appeal to and attract. Determining the target market allows you to see both competitors, the profit rate in the market and what the customer's needs are. Conducting good market research helps the company predict how well its products or services will perform in the target market.
Path: ERP > Sales-Distribution > Product and Inventories > Product Target Market
Product Target Market Listing and Update
The list created here is displayed in the "Target Market" field on the product detail page and allows defining the target market for the product. recognizes.
- The registered market places are listed on the product target market listing screen. You can go to the update screen with the pencil icon. You can go to the new registration screen with the plus icon.
- The update and new registration screens are in the same format. The name of the target market is written on the new registration screen, and a description of the marketplace can be entered if desired. Level fields indicate the market entry level of a product.
For example; is defined as the minimum and maximum volume to be entered with.
Level and description fields are not mandatory and do not trigger a different function, they are kept for informational purposes within the Company.
Branches can be added to the marketplaces in the list. Branches are selected for the marketplace with the plus icon under "Branch" in the list, and the update is made with the pencil icon.
Attention: Branches must be defined in the system. Branch definitions are added from the HR-HR > Planning > Organization Planning > Branches screen.
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Target market is the customer group or groups that the company wants to appeal to and attract.