Sales Marketing
Sales and Marketing are concepts that are often confused with each other but must proceed together. While marketing covers the cycle from the production process of the product to the final consumer and the consumer meeting the product again, sales is the phase that aims to get the potential customer to buy the product with the strategies determined by the marketing activities, that is, gives meaning to the marketing activities. The main purpose of marketing is to assist sales as much as possible. Without marketing, you have no potential customers. You cannot close the sale successfully without a good sales technique.
Workcube Sales and Marketing is included in the CRM solution that integratedly manages the entire commercial cycle of a business, which starts with the identification of the potential lead (Lead), continues with the offer, order and contract processes, and is completed with after-sales relationship management.
Sales Marketing Business Family is based on 3 basic concepts.
Customer and Opportunity Management: Potential customers coming from different channels (website, fair, digital advertisements, references, etc.) are recorded in the system. The potential of leads to convert into sales is graded. An integrated structure is established with the meetings, visits and notes taken regarding the stage of the sales opportunities.
Marketing Campaigns and Digital Marketing: Customer Segmentation: Customers; The target audience is divided into groups according to sector, turnover, purchasing frequency, geographical location or past preferences. Thanks to these groupings, e-mail or SMS campaigns are designed, and the conversion rates of the campaigns are directly reflected in the system.
Sales Force Planning: Just "how many salespeople should we buy?" It is not just a question. Field and Regional Design, i.e. Customer portfolio is divided according to geographical region, team, sector or customer scale. Afterwards, Capacity and Quota are determined by including premium calculations. It is calculated how many monthly/annual average visits a sales representative can make, how many offers he can prepare and how much turnover he can close. The company's total turnover or profitability target; divided into realistic quotas based on region, team, and sales representative.
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Opportunity Management
Workcube Opportunity Management Module offers the ideal solution for both acquiring new customers and tracking new opportunities with existing customers. You can surprise your customers by following real-time opportunities and bring about a more successful sale in the next opportunities with the statistics on the opportunities.
Marketing
Marketing is the process by which companies determine which goods or services will appeal to their customers and determine strategies for improving sales, communications, and business management. One of the most important units of businesses is the "Marketing" department.
Sales Force Planning
Through the Sales Force Planning Module, sales are managed on a regional basis and on a team basis, and it is monitored whether the targets are reached proportionally and consistently in line with the annual sales target planning.