Marketing
Marketing, is the process by which companies determine which goods or services will appeal to their customers and determine strategies for improving sales, communications, and business management. One of the most important units of businesses is the "Marketing" department.
With the Workcube Marketing module, you can design, prepare and manage special campaigns for the customer or customer group in all channels in which you have a relationship with the customer, such as telephone, SMS, web, wireless devices, e-mail, direct sales and partner network. Easy-to-use tools enable the marketing department to segment and create target audience lists without the need for an IT department. The marketing department has the opportunity to carry out one-on-one marketing activities by using customer information in a versatile way. Thanks to the powerful potential customer management offered by Workcube CRM, your website visitors easily turn into your loyal customers.
Marketing Module Functions;
- Survey
- Event
- Event Calendar
- Posts
- Target Audience
- Campaign
- Campaign Goals
- Mail List
- Member Analysis Forms
With the help of these functions, campaigns and events can be planned. can determine campaign goals and target audiences, analyze members, etc. you can perform marketing operations.
Workcube Campaign Management Functions
- Creating an unlimited number of campaigns
- Defining a campaign type (category)
- Defining a campaign phase
- Campaign target budget management
- Broadcasting a campaign in different media and methods (Face-to-face, e-mailing, Fax, SMS, Direct Mailing, Web)
- Associating the project with the campaign
- Direct project registration from the campaign
- Creating campaign content specific to each broadcast media and method (E-Mail, SMS, Face to Face, Fax and Web contents)
- Promotion planning and definition within the scope of the campaign
- Action planning and planning within the scope of the campaign definition
- Defining an unlimited number of action stages
- Creating a campaign team
- Defining the campaign target audience
- Campaign notes
- E-mailing to the entire target audience with one click
- Adding a survey to the e-mail content
- Defining direct mailing templates
- Direct mailing templates suitable for the template Printing mailing content
- Periodically publishing web content on the internet, intranet and extranet
- Sending SMS to the entire target audience with one click
List Manager
- Viewing the target audience list and contact information person by person according to member categories
- Filtering duplicate records (showing as a single record)
- Outgoing/outgoing mail on a per-person basis tracking of sent/unsent SMS on a person basis
- Adding and removing people from the target audience list
- Making calls from the list
- Sending mass e-mail / SMS to search results
- Automatic label printing from the list
- Different label printing templates definition
Target Audience (Segmentation) Management
- Creating an unlimited number of target audiences Target audience according to member (customer) category / membership stage / gender / marital status / age range / education level / profession / department / number of children / location / membership start-end date / sector / title / number of company employees, etc. identification
- Associating a survey with the target audience
- Printing labels from the target audience list
- Putting the target audience list on paper, making PDF, sending it as e-mail
- Performing word search within the target audience list
Survey Management
- Unlimited number of surveys
- Publishing timed surveys on the Web (internet, intranet and extranet) according to member categories
- Sending surveys to target audience members by e-mail
- Associating a survey with the product
- Adding single/multiple answer questions to the survey
- Adding unlimited answer options to the survey question
- Survey results graphs
- Following up survey answers on a participant basis
- Making the survey inactive