Marketing

Marketing is the process by which firms determine which goods or services will be of interest to their customers and determine strategies to improve sales, communication, and business management. One of the most important units of businesses is the "Marketing" department.

With the Workcube Marketing module, you can design, prepare and manage special campaigns for the customer or customer group in all channels such as telephone, SMS, web, wireless devices, e-mail, direct sales, and partner network. Easy-to-use tools enable the marketing department to segment and create target group lists without the need for the IT department. The marketing department has the opportunity to perform one-on-one marketing activities by using customer information in a versatile way. Thanks to the powerful potential customer management offered by Workcube CRM, your website visitors easily turn into your loyal customers.

Marketing Module Functions;

• Survey
• Event
• Event calendar
• Posts
• Target group
• Campaign
• Campaign Goals
• E-Mail List
• Account Analysis Forms

With the help of these functions, it can plan campaigns and events. You can set campaign targets and target groups, analyze members, and perform marketing operations.

Workcube Campaign Management Functions

• Create unlimited campaigns
• Define a campaign type (category)
• Define a campaign stage
• Campaign target budget management
• Campaign broadcasting in different media and methods (Fax, e-mailing, Fax, SMS, Direct Mailing, Web)
• Associating a project with a campaign
• Project registration directly from the campaign
• Creating campaign content specific to each broadcast media and method (E-Mail, SMS, Face to Face, Fax and Web contents)
• Promotion planning and definition within the scope of the campaign
• TPD planning and definition within the scope of the campaign
• Define an unlimited number of TPD phases
• Create a campaign team
• Define the campaign target group
• Campaign notes
• One-click e-mailing to the entire target group
• Adding a survey to email content
• Define direct mailing templates
• Printing direct mailing content according to the template
• Periodic publishing of web content on the internet, intranet, and extranet
• Sending SMS to the entire target group with one click

List Manager

• Viewing a person-to-person target group list and contact information by member categories
• Filtering duplicate records (showing as a single record)
• Outgoing/non-going mail tracking on a per person basis
• Outgoing/non-going SMS tracking on a per person basis
• Adding or removing people to the target group list
• Searching from the list
• Sending batch e-mail / SMS to search results
• Automatic label printing from list
• Define different label printing templates

Target Group (Segmentation) Management

• Creating an unlimited number of target groups according to features such as member (customer) category / membership stage / gender / marital status / age range / education status / profession / department / number of children / location / membership start-end-date / sector / title / number of company employees.
• Associating a survey with a target group
• Printing labels from the target group list
• Printing the target group list on paper, making a PDF, send it by e-mail
• Perform a word search within the target group list

Survey Management

• Create an unlimited number of surveys
• Publishing periodic surveys on the Web (internet, intranet, and extranet) according to member categories
• Email surveys to target group members
• Associate a survey with the product
• Adding a single/multiple answer question to a survey
• Adding unlimited answer options to a survey question
• Survey result charts
• Follow-up of survey responses on a participant basis
• Deactivating the survey