Campaign Case Study

Case

Acme Holding would like to introduce its new Baby Cologne product. Since they could not reach the expected figures in the sales of the product, they want to create a campaign by combining the product with the best-selling Lemon Cologne product. 

Transactions

Preliminary Transactions

1. Register the products and services that will be within the scope of the campaign.
2. Register accounts and contacts to be added to List Manager.
3. Define campaign categories to the system.
4. Define campaign subcategories to the system.
5. Define campaign team roles to the system. 
6. Define event categories to the system.
7. Define campaign icons to the system.
8. Define social media keywords for the system.
9. Make process definitions for the campaign.
10. Make process definitions for the Audience. 
11. Make process definitions for the event. 

Main Transactions

1. Create the campaign.
2. Add List Managers. 
3. Determine the target audience. 
4. Build the campaign team. 

Post-Transactions

1. Check the relevant campaign.
2. Check List Managers contact information. 
3. Check the target audience.

You can do study, training, developmental testing and learning activities on your own through the example case above.