Member Analysis Form Case Study


Case

According to research conducted in recent years, 70% of companies that offer the best customer experience benefit from customer feedback. Rates fall as low as 50% in the industry average and 29% in the low end. This statistic shows once again that if we aim for a good customer experience and want to put our brand ahead of the competition in this way, it is very important to get feedback from our customers.

Attaching importance to these surveys, which are an important part of Digital Transformation, Acme Holding wants to carry out 3 types of surveys according to the needs of the customers.

  • Customer Needs survey
  • Customer Satisfaction survey
  • Marketing survey

Transactions

Preliminary Transactions
  1. Define customer categories
  2. Define a member analysis form (Customer needs survey)
  3. Define a member analysis form (Customer satisfaction survey)
  4. Define a member analysis form (Marketing survey)
  5. Define analysis form questions (Customer satisfaction survey)
  6. Define analysis form questions (Customer needs survey)
  7. Define analysis form questions (Marketing survey)

Main Transactions
  1. Complete the customer satisfaction survey.
  2. Complete the customer needs survey.
  3. Complete the marketing survey.

Post-Transactions
  1. Check Customer Satisfaction Survey Results.
  2. Check the Customer Needs Survey Results.
  3. Check Marketing Survey Results.

You can do study, training, developmental testing and learning activities on your own through the example case above.

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